C.P. COMPANY

C.P. Company stands out for its pioneering approach to design, incorporating cutting-edge technologies and materials to create garments that redefine contemporary fashion. The brand's commitment to functionality is evident in every piece, from iconic Goggle jackets to versatile knitwear. C.P. Company's designs are not only visually striking but also engineered for practicality, making them a favorite among urban explorers and fashion aficionados alike.

Known for its unique garment dyeing techniques, C.P. Company achieves distinctive and vibrant colors, setting its creations apart in the fashion landscape. The brand's dedication to experimentation extends to fabric innovation, ensuring each piece combines comfort, durability, and style in equal measure.

Why do CP Company jackets have goggles?

One of their most iconic design elements is the Goggle Hood, found on parkas and jackets. This design was inspired by military gas masks and has become a distinctive feature of the brand.

They were created by the company’s founder Massimo Osti who was focused on creating “what does not yet exist” getting inspiration from military gas masks.

What is the relevance of the company today?

In the last season, C.P. Company has been covered by various media outlets, highlighting their innovative approach and unique style. One notable aspect that was covered is their Spring 2023 ad campaign. This campaign, photographed by Neil Bedford, featured a diverse group of individuals from different cultural backgrounds, ages, genders, and interests. Each person in the campaign brought their personal style to the seasonal looks, showcasing C.P. Company’s ability to blend materiality of clothing with social innovation. The campaign included individuals like Diego, a skater from Milan with a passion for US East Coast skate style and English skate scene, and Gabriel Moses, a young photographer and videomaker from South London known for his work with major brands and publications.
C.P. Company also celebrated its 50th anniversary with a series of collaborations and community-driven activities. This included the release of special garments each month and a collection of objects like books and memorabilia that narrate the brand's history and essence. Each item released during this celebration represented a different facet of the brand's identity, emphasizing its role as a pioneer in innovative Italian sportswear.

Where is C.P. Company from?

C.P. Company, a trailblazer in Italian sportswear, has consistently demonstrated a commitment to diversity, innovation, and upholding its rich heritage in fashion. This dedication is prominently reflected in their unique advertising campaigns, collaborative projects, and significant anniversary celebrations, all of which contribute to the brand's contemporary relevance and appeal.

Which have been its historical best-selling product?

The Mille Miglia Goggle Jacket is one of CP Company's most iconic and recognizable pieces. It features the signature goggles on the hood, offering a distinctive and functional design element. CP Company is known for incorporating a lens sleeve detail on the arm of many garments. Originally designed to hold a watch, this unique detail has become a symbol of the brand's identity. 

The Chrome Jacket also is another standout product from CP Company. It often features a metallic or reflective finish, combining style with innovative fabric technology.

CP Company's Urban Protection Garment collection showcases the brand's commitment to combining urban style with advanced technical features, creating outerwear that is both functional and stylish. Thanks too, to the Soft Shell-R fabric in its products, known for its water-resistant and windproof properties. This fabric is often used in outerwear, providing both performance and style.

Diversity and Inclusivity in Campaigns: 

C.P. Company's Spring 2023 advertising campaign, as noted in The Impression, is a prime example of their commitment to diversity. The campaign, captured by photographer Neil Bedford, featured individuals of varied cultural backgrounds, ages, and interests, each bringing their unique style to the forefront. This approach not only highlighted the versatility of C.P. Company's clothing but also underscored the brand's recognition of diverse consumer identities and lifestyles.

Innovation and Material Experimentation: 

The brand's pioneering spirit in fabric innovation and garment dyeing techniques is a cornerstone of its identity. C.P. Company has consistently pushed the boundaries of textile research, resulting in unique textures and colors that set their apparel apart. This innovative mindset extends to their product designs, where functional elements are seamlessly integrated with fashion-forward aesthetics, catering to a modern, urban lifestyle.

Deep Roots in Italian Sportswear: 

Celebrating its 50th anniversary, C.P. Company honored its legacy through a series of collaborations and community-driven activities. These events and releases, as reported by nssmag, showcased the brand's deep connection to the evolution of Italian sportswear. By revisiting its archives and collaborating with other brands, C.P. Company has beautifully narrated its journey from being a pioneer in sportswear innovation to a contemporary fashion icon.

The brand's anniversary celebrations and the diversity in its ad campaigns are not just a nod to its past but a clear signal of its ongoing relevance in the fashion industry. By merging its rich heritage with current trends and social consciousness, C.P. Company continues to appeal to a wide audience. This includes those who value the brand's historical significance in Italian fashion as well as new consumers drawn to its commitment to diversity and innovation.

Focus on Functionality: 

Practicality and comfort are key aspects of C.P. Company's designs. Their clothes are designed to be functional and durable, catering to an active, urban lifestyle.

Contemporary Urban Style: 

The brand's aesthetic is modern and urban, appealing to customers who appreciate contemporary fashion that combines style with practical elements.

Diverse Product Range: 

The brand offers a wide range of products, including jackets, coats, sweatshirts, T-shirts, pants, and accessories. Each product carries the brand's signature blend of practicality and style.

Sportswear and Casual Wear Fusion: 

C.P. Company designs often blend sportswear with casual, everyday wear, offering a mix of comfort and style. This makes their clothing versatile, and suitable for various occasions.

Military-Inspired Designs: 

The brand is known for incorporating military-style elements into its designs. Their clothes often feature functional details like multiple pockets, robust zippers, and adjustable fittings, inspired by military uniforms.

Collaborations and Limited Editions:

C.P. Company has engaged in various collaborations with artists, designers, and other brands, resulting in limited-edition releases that are highly sought after by collectors and fashion enthusiasts.